Iacis 2003 Managing Recruitment of Students to the Cis Minor in the ... 556 Managing Recruitment of Students to the Cis Minor in the College of Business

This study aims to investigate the factors (gender, major, a priori knowledge) influencing student perception of a CIS minor and whether they select a CIS minor, in the hope of providing insight to colleges/universities in developing a strategy to successfully manage the recruitment process of students to the CIS minor. It was found that students’ gender, major and a priori knowledge do directly impact their perception of the usefulness of a CIS minor. In addition, the study also found that a person’s gender directly impacted their decision to select a CIS minor. However, students’ major and a priori knowledge did not seem to significantly influence their decision about actually selecting a CIS minor.